When product data is incomplete, AI answers are vague or wrong. Crimson Agility fixes the data in your platform, PIM and ERP.
Most catalogs store key facts where an agent cannot read them. Fitment sits in a PDF chart. Install requirements live with your team. Stock is tracked for the product but not for each variant. Crimson Agility moves each of these facts into a structured field in the system that owns it, so the assistant can answer from data instead of guessing.
How readable the average retail product page is to AI. The missing third lives in back-office systems, spec sheets and the people who know your products.Adobe Digital Insights AI Visibility, Q1 2026
Will this leveling kit fit my 2021 F-150 3.5L EcoBoost with the max tow package?
The shopper still doesn't know if it fits. They call support or buy somewhere else.
The shopper gets a clear yes, the required add-on and a way to buy both in the same conversation.
Illustrative example.
Crimson Agility owns the data work. Webscale AI owns the platform. Both teams follow the same four steps that Webscale AI's Forward Deployed Engineers use on every deployment.
leadsprovidesFind what an agent cannot answer today and where each answer actually lives.
Audits platform, PIM and ERP attributes against the questions your shoppers ask, then maps every gap to the system that should own it.
The AI readiness scan, the launch test question set and Commerce Context Engine connectors that read every source.
Fit, install and compliance knowledge that no system holds yet.
Interviews your product, install and compliance experts and writes their answers down as structured data your team approves.
Turns approved knowledge into grounded sources and per-agent instructions in your brand voice.
Make every attribute, variant, price and policy consistent across your systems.
Moves attributes into typed fields, normalizes taxonomy and variants, makes compliance rules queryable and fixes ERP and PIM sync at the source.
The Commerce Context Engine keeps that data live, serves the same answer on every channel and writes orders and returns back to your systems.
Test the answers before launch and keep them accurate after.
Runs the launch test with your team and sets up data governance so new products arrive machine-ready as the catalog grows.
Playground preview, conversation review, escalation rules and the merchant controls that decide what each agent knows and does.
The assistant goes live only after your team, Crimson Agility and Webscale AI agree it answers your launch test questions correctly.
These categories have fitment and compliance rules that generic AI tools miss. Crimson Agility stores those rules as product data so the assistant follows them.
Crimson Agility structures your product data once. The Commerce Context Engine keeps it live and serves the same facts to the assistant on your storefront and to AI agents like ChatGPT and Gemini.
Commerce Context EngineOne live, normalized context with each fact from the system that owns itThe AI Shopping Assistant sells and serves in one conversation. Shoppers discover, compare, check an order or start a return, all answered from the Commerce Context Engine.
ChatGPT
Gemini
Perplexity
CopilotAgents in ChatGPT, Gemini, Perplexity and Copilot read structured product data through feeds and open standards such as UCP, ACP and MCP. Crimson Agility formats your product data to meet those requirements, so the stock and pricing an agent sees match your storefront.
Better conversion from AI assistant traffic than other traffic in March 2026, a record high.Adobe Digital Insights
Every Webscale AI Solution Partner works to the same commitments, so you know what you are getting before the first call.
Partners structure data the way the Commerce Context Engine reads it and follow the same steps as Webscale AI's engineers.
Corrections land in the system that owns the fact, so your platform stays the source of truth.
Answers are checked against the questions your team chooses before any shopper sees them.
No cross-merchant training. Your raw data stays yours, and Webscale doesn't use it to train models.
The partner owns the data and integration work. Webscale AI owns the platform and its support.
No replatforming. The engine runs alongside the platform you already have.
The Webscale AI Solutions team meets with you to outline your short-term and long-term goals.
Crimson Agility maps your top shopper questions to the systems that hold each answer.
Connecting the Commerce Context Engine takes under a day. Your launch date depends on how much data work your catalog needs.
Both teams sign off, then the assistant goes live on your storefront.
A Solution Partner is a commerce systems integrator that prepares a merchant's data for the Webscale AI Commerce Context Engine. They audit the catalog, capture expert knowledge, normalize product data at the source system and validate answers before launch, using the same method Webscale AI's Forward Deployed Engineers use.
Crimson Agility owns the data and systems work under the AI. That covers catalog and attribute structure, fitment and compatibility data, compliance rules held as catalog data plus ERP and PIM integration. Webscale AI provides the Commerce Context Engine, the AI Shopping Assistant and the merchant controls.
Bring one in when your product data is incomplete or spread across systems. Common signs are fitment held in PDFs, attributes buried in descriptions, an ERP that does not sync cleanly with the storefront or compliance rules that live with people instead of in the catalog.
Adobe Commerce, Magento, Shopify, Shopware and BigCommerce.
No. The Commerce Context Engine runs alongside the platform you already have. Crimson Agility fixes data in the system that owns it so your storefront and back office stay the source of truth.
Run the free Webscale AI readiness scan on your store, then book a readiness review with Crimson Agility. The review maps the questions your shoppers ask to the systems that hold each answer.
Run the free scan to see where your product data falls short. Then book a review with Crimson Agility to plan the fixes.
