The ad
becomes the conversation
Ask the ad. Buy in the chat. Report orders, not clicks.
ChatGPT
Google AI Mode
Microsoft Copilot
AI Mode
Yes. Want pedals in the same order?
- What are AI Ads?
- AI Ads is a Webscale AI product, coming soon, for advertising inside AI chat assistants. Each ad answers shopper questions from the Commerce Context Engine, targets audiences built with Audience Segmentation and reports orders back into bidding instead of clicks.
How do AI Ads work?
Sponsored answers in ChatGPT, Google AI Mode and Copilot put your product in the conversation where the shopper is already deciding. The ad itself holds the conversation.
ChatGPTGoogle AI ModeMicrosoft CopilotAsk inside the ad
The shopper asks questions without leaving the answer.
Answered from live data
Product, price and inventory come from the Commerce Context Engine.
Buy in the chat, or on your site
Checkout can happen in the conversation. When a shopper clicks through, the AI Shopping Assistant picks up on your site with the full context.
Orders feed back into bidding
The ad reports orders, not clicks.
Buy in the chat, or pick it up on your site
Some shoppers will want to visit the site. Either way the conversation carries through, and the order is reported back.
The ad closes the sale
- Questions answered in the placement
- Items added to one order
- Checkout without a landing page
Same conversation, on your storefront
- Shopper clicks through to the product page
- The AI Shopping Assistant picks up with the context from the ad
- The shopper never repeats themselves
Ads that land at the moment of intent
The shopper is already mid-decision in the conversation. Early AI chat ad data is still thin, so treat these results as a strong early signal.
higher conversion rate for lower-funnel ads inside Microsoft Copilot than traditional search.
Vendor reported by Microsoft Advertising. These figures describe ads in Microsoft Copilot, not Webscale AI Ads, which is coming soon.higher click-through rate for the same lower-funnel Copilot ads.
Vendor reported by Microsoft Advertising. These figures describe ads in Microsoft Copilot, not Webscale AI Ads, which is coming soon.Targeted with your own first-party context
AI Ads use the same data layer as everything else in Webscale AI, so the answer in the ad matches the answer on your storefront.
Commerce Context Engine
Every answer in the ad comes from live, normalized product, price and inventory data.
How the CCE worksAudience Segmentation
Describe the audience in plain language and target the ad with a segment that updates as shoppers act.
About Audience SegmentationAI Shopping Assistant
Continues the conversation when a shopper clicks through, in the same voice.
About the assistantPlan a win-back campaign for this segment with a $20K budget across email and ads
Win-back plan
$20,000 budget| Channel | Budget | Goal |
|---|---|---|
| $6,000 | 3-touch win-back series | |
| Google Ads | $7,000 | Retarget high-intent visitors |
| Facebook Ads | $7,000 | Lookalike from the segment |
| AI chat ads | — | Coming soon |
Illustrative data. Campaign planning in the Webscale AI workspace.
AI Ads, answered plainly
AI Ads is a Webscale AI product, coming soon, for advertising inside AI chat assistants. Each ad answers shopper questions from live product, price and inventory data, targets audiences built with Audience Segmentation and reports orders back into bidding instead of clicks.
Inside AI chat, as sponsored units in assistants such as ChatGPT, Google AI Mode and Copilot. It is a new channel, separate from search and social paid media.
The shopper can talk to the ad. Questions are answered in the placement from the Commerce Context Engine, the shopper can buy without a landing page, and the ad reports orders rather than clicks.
The AI Shopping Assistant picks up the conversation with the context from the ad, so the shopper never repeats themselves. It answers from live data, adds items to the cart and the order is reported back into bidding.
The Commerce Context Engine: your catalog, live inventory, current pricing, policies and the knowledge Forward Deployed Engineers capture from your experts.
By orders. Each order from an ad is reported back into bidding, and we compare ad return before and after launch.
AI Ads are coming soon. Join the waitlist and our team will contact you when your account can be enabled.
Be first into AI chat ads
Join the waitlist and we will contact you when AI Ads can be enabled on your account. Start with the assistant on your storefront in the meantime.