Every audience,
one sentence away
Describe the shoppers you want in plain language. Audience Segmentation builds the segment on live first-party data, keeps it current as shoppers act and syncs it to Klaviyo, your ESP and ad platforms.
- What is Audience Segmentation?
- Audience Segmentation is a Webscale AI product for marketing teams. You describe an audience in plain language, and it builds deterministic segment logic on live first-party behavior from the Commerce Context Engine, then syncs the audience to Klaviyo, your ESP and ad platforms. Membership updates as shoppers act.
Ask a question. Get a live audience.
Type the audience the way you would describe it to a colleague. The segment builder writes the logic, counts it against live data and gets it ready to sync.
Find repeat buyers who haven’t ordered in 45 days with an average order value above $120
Processing
Illustrative data. Segment builder in the Webscale AI workspace.
From a sentence to a synced audience
Plain-English segments
Describe who you want in words. No SQL, no filters to stack, no waiting on an analyst.
Live behavioral data
Built on real first-party behavior, browsing, carts and purchases, not last-touch guesses.
Predictive traits
Target likelihood to buy, churn risk and lifetime value, scored on your own data.
Overlaps & exclusions
Combine, intersect and exclude audiences to reach exactly the right shoppers.
One-click sync
Push audiences to Klaviyo, your ESP, ad platforms and CDP without an export.
Always up to date
Audiences refresh automatically as behavior changes, so no list is ever stale.
Why traditional segmentation tools fall short
Most segmentation stacks were built for a marketer who could wait. The audience was defined once, exported, and used until someone noticed it had gone stale.
The audience is a query someone else writes
Anything past a saved template goes into a queue for whoever owns SQL access. The idea arrives days after the moment that prompted it, and the follow-up question costs another round trip.
The list is out of date on arrival
An export is a photograph of the audience at the moment it ran. Shoppers who qualified yesterday stay in it, shoppers who qualify today are missing from it, and nobody finds out until the campaign underperforms.
Every tool holds a different version
The same audience is rebuilt in the ESP, the ad platform and the CDP, each on its own rules and its own refresh cycle. Reconciling them is a project, so mostly it does not happen.
Describing the audience in a sentence removes the queue. Building it on live first-party data removes the staleness. Syncing it in one click keeps every downstream tool reading the same definition.
Audiences that keep themselves current
A CSV is out of date the moment it exports. Audience Segmentation audiences are living, they add and drop shoppers automatically as behavior changes, and every synced tool stays in step without a re-pull.
Connect your store and tools. Audience Segmentation unifies first-party behavior, orders and profiles into one live source.
Type who you want in plain language. The audience is built and counted against live data in seconds.
Push it to Klaviyo, your ESP or ad platforms in one click, and it keeps updating automatically.
Precise, private and always current
Great targeting starts with data you control. Every audience is grounded in your consented first-party data, and keeps itself accurate on its own.
First-party & consented
Every audience is built on data you own and shoppers agreed to share, traceable to the behavior behind it.
Privacy-safe by design
Segments activate without raw personal data ever leaving your environment or your control.
Self-updating
Audiences refresh as behavior changes, so what you activate is always current, never a snapshot.
Build on your data, sync anywhere
Segments build on the platform you already sell on, then flow live to the tools you already use.
Sync destinations include Klaviyo, your ESP, major ad platforms and your CDP, kept live as audiences change.
Build your first audience in a sentence
One price to segment on live data. Start with Audience Segmentation, or roll it into the full platform with the AI Shopping Assistant when you are ready.
Base plan · 10,000 shopper profiles included. Usage beyond billed pay as you go.
- Live first-party behavioral data
- One-click sync to Klaviyo and your ESP
Start a risk-free pilot. Tell us about your store and we’ll confirm fit before setup.
The short answers
No. You describe the audience in plain language and it is built and counted against your live data in seconds. Anyone on the marketing team can create and sync audiences.
Your consented first-party data, browsing, carts, orders, and profiles, unified into one live source. No raw personal data leaves your environment.
Klaviyo, your ESP, major ad platforms, and your CDP, in one click. Once synced, the audience keeps updating automatically as behavior changes.
Yes. Audiences are live, they add and drop shoppers as behavior changes, so a synced list is never stale and you never re-export.
Audience Segmentation reads the same Commerce Context Engine as the AI Shopping Assistant and AI Ads, so an audience you build here can target an AI Ads campaign and inform on-site experiences too.
Describe the audience. Sync it with your marketing tools.
Plain language in. A live, self-updating segment out, synced to the tools you already use.